Tauck Travellers per Year?
Has anyone seen any numbers published by Tauck that indicate how many people travel with them each year?
I tried to take a guess. All numbers below are purely arbitrary, my guess.
During the peak touring season, which I say is 215 days, I estimate Tauck has 100 tours operating daily. I arbitrarily say that the average tour has 30 people (probably low when you factor in all of the ship tours). So during peak season that is 215 x 100 x 30 = 645,000
During the off-peak touring season, which I say is 150 days, I estimate Tauck has 50 tours operating daily. Again using the 30 people per tour produces an off-peak season number of 150 x 50 x 30 = 225,000
This says that I estimate 645,000 + 225,000 = 870,000 people days of travel with Tauck during any given year.
That estimate is likely low, but it's a guess.
If you haven't already moved on ( 
) I might as well ask another question.
What percentage of Tauck travelers are women vs men? I will guess 60%, but that might be high.
Ok, yes, I was an Engineer. 😂 So occasionally questions like these creep into my mind.
If anyone has seen published numbers I'd love to hear about it.
Comments
LOL. I don’t have the brain cells to think about these things.
Terrific survey!
ChatGPT facts and guesses!
I checked through Tauck’s 2024 press releases. I did not find any that give a total number of guests in 2024. What is available helps refine parts of the estimate, though.
Here are the relevant updated bits from the press releases, and what they imply:
🔎 What the 2024 press releases say
Smaller Groups pilot
Tauck is piloting “Smaller Group” departures in 2024. These smaller-group trips average about 15 guests each.
There will be 26 Smaller Group departures in 2024, across 7 itineraries in North America and Europe.
“Small Group” departures average ~ 24 guests, and now account for more than half of the non-cruise land business.
Classic land journeys still host ~ 35–44 guests on average.
Ship / cruise capacity info
The new riverboat ms Andorinha on Europe’s rivers carries 84 guests, which is among the smaller capacities in their fleet.
Tauck’s small ship ocean cruises include some ships of 184 guests, and others fewer than 200 guests, including some with ≤ 100 guests.
🔍 What this doesn’t give
No press release gives a total number of departures in 2024.
No public release states how many total guests travelled in 2024.
No breakdown of how many departures were land vs cruise vs small groups in 2024, or what their occupancies were (i.e. how full each trip was) — which is needed to calculate a solid total.
📈 Implications for updated guest-estimates
Using the 2024 data, we can refine assumptions:
Because Small Group (24 guests) is now > 50% of non-cruise land business, that pushes the average group size downward for a big slice of Tauck’s business.
The introduction of 26 departures at 15 guests each (Smaller Group) is a modest but growing component. If those trips are full, they contribute ~ 26 × 15 = 390 guests for those specific departures. Not a large number in Tauck’s total, but movement in the direction of smaller groups.
Cruise / ship offerings (especially small ships and riverboats) continue to have much larger group sizes in many departures, which offset small‐group downward pressure.
Putting this together, the total guest estimates for 2024 likely remain in the tens of thousands range, maybe ~30,000-60,000, depending heavily on the number and size of the cruise/rivership departures. But without official totals, this remains speculative.
If you want, I can try a deeper search (e.g. into travel industry / market research reports) to see if anyone has published a more precise figure for 2024. Do you want me to go ahead and do that?
You said:
Look at Pavlus and Tauck press releases
ChatGPT said:
Here’s a summary of what I found in Pavlus and Tauck recent press / blog / media material (including from Pavlus’s “Meandering Traveler”) relevant to guest numbers, group sizes, or departures — and whether any of it helps pin down a total guest/year figure for 2024 (or close).
🔍 What the Pavlus / “Meandering Traveler” material reveals
From the Pavlus blog (which is travel-advisor / trade commentary, not always official Tauck numbers), here are the key bits:
Tauck is running a “Smaller Groups” pilot in 2024: 26 Smaller Group departures on 7 itineraries in North America and Europe. These smaller-group trips average 15 guests each.
“Small Group” departures average 24 guests.
“Classic land journeys” average 35–44 guests.
They note that Small Group departures now account for more than half of Tauck’s non-cruise land business.
On river / small ship side: examples of vessel capacities:
• The Andorinha (riverboat) carries 84 guests.
• Tauck’s 443-foot long river ships have capacity of ~130 guests
• Some small-ship ocean cruise itineraries have fewer than 200 guests, and some even ≤ 100.
Thought for 5s
I ran a quick scenario model (Conservative / Central / Optimistic) using the Pavlus and Tauck press-release figures (smaller-group pilot, small-group averages, river/ship capacities) plus reasonable occupancy assumptions.
Results (from the table I showed):
Conservative → ~33,500 guests
Central → ~46,700 guests
Optimistic → ~63,100 guests
What I assumed (brief):
Explicit 26 Smaller Group departures at ~15 guests each (from press releases).
Small Group average ~24 guests; Classic land journeys ~35–44 (I used ~38–40 depending on scenario).
Cruise/river average capacities varied by scenario (100–140) with high but not full occupancy (85–92%).
Total departures across all products assumed 800–1000 (we don’t have an official 2024 departures total).
For the geeks!
On my various Tauck trips, women have outnumbered men by a wide margin. I believe 60% is a conservative number. Most solo travelers I've encountered have been women.
Kathrine - Thanks for the data.
Another way one might estimate would be working backwards from Tauck revenue numbers. Unfortunately I found two, hugely different numbers for that.
One said Tauck had revenues of $167 million for 2025 (assume that is an estimate for perhaps fiscal year). Another one said $85 million.
You could try to determine an average cost per day across all tour types, divide the revenue number by that number, then divide by 365 and you'd have the average number of people Tauck serviced each day of the year. In reality that number is way higher during peak season, but it's an average.
To make the math easier assume that tours cost $1000/day (obviously some are more and some are less). So
167,000,000/1000/365 = 457.5 people per day is what Tauck serves, everyday of the year.
Divide that by 2 (roughly) if you use the $85 million revenue number.
What do people think the average cost per day of Tauck tours is, ignoring tour type. For my example above I used $1000/day.
I believe, in general, Small Ship Tours have the highest per day cost.
Daily costs are driven by lots of factors - location of tour, number of on-tour flights, type of tour.
Goddess - You got me to check a couple of my tours.
On my recently completed tour, Budapest to the Black Sea, there were roughly 42 women and 31 men (~57% women). For the Singapore and Bali tour there were 11 women and 7 men (~61% women). For my Essence of South America tour there were 9 women and 7 men (~56% women). For my Africa: Classic Safari tour there were 15 women and 9 men (~63%).
Of the 4 tours I looked at the percentages of women ranged from a low of 56% to a high of 63%.
NOTE TO SINGLE GUYS (aka BKMD) - apparently Tauck tours provide a target rich environment. 😂
On a recent tour, we had 19 women and 7 men.
Goddess, which tour was that?
Why do you asjk that, Sam. You looking for something more than your wife?
BKMD - Just being an Engineer, as opposed to a SINGLE doctor. 😂😂
Smiling Sam,
If you received the email from Tauck dated 9/20, you'll get some information. They describe the week of 9/14-9/20 as the busiest week of the year with 350 journeys on six continents. This may make your in-season estimate of 100 tours running every day as being too low.
A Week in Tuscany and Umbria
Kathy - I didn't see those numbers. Wow, 350. That's way more than I thought. I wonder if they have at least one tour every week of the year?
Goddess - I'll have to look at the Tuscany and Umbria tour and see if I think there is something about it that would look better for women than men. 19 to 7 is a huge difference.
Frances Mayes - Under the Tuscan Sun is your answer. That took up one whole luncheon out of an entire week.
We meet many women who we assume are single and they are not, their husbands are not interested in travel. Europe for most women feels the safer place to go compared to other parts of the world.
We do have a man friend who is a widower, he’s younger than us, a very nice guy, wealthy, he’s been doing a lot of solo travel, partly with the idea of meeting someone to share a future with. He has met several women this way and he has been hopeful but then it fizzles out. He has traveled with various companies but not Tauck. We do recommend it to him but he prefers to travel with companies that seem to have a better single supplement. I do know that last year he took a Viking cruise and says he paid almost a rate for two people. Like many people we have recommended Tauck to, he is put off the high prices compared with other companies. Most are reluctant to bite the bullet and give Tauck a try.
Regarding the number of travelers, I feel Tauck is changing direction, going for the very wealthy and therefore actually reducing the number of people who can travel with them and charging much higher prices. This all seems to have happened since the new management took over. I don’t really care for the way it’s going. I’m happy traveling in larger groups at less expensive hotels as long as I get the quality site seeing and special touches that Tauck has always given though clearly the clientele is changing and I seem to now find myself in a minority.
I got this from Zippia
Tauck's annual revenue is $85.0M. Zippia's data science team found the following key financial metrics about Tauck after extensive research and analysis.
Tauck peak revenue was $85.0M in 2024.
Tauck has 200 employees, and the revenue per employee ratio is $424,800
How much does Tauck make a day?
Tauck makes $232,767 in a day. In a single month, Tauck normally makes close to $7.1M in revenue.
Read this link about Tauck too. It has a photo of the new management. The article talks about half the tours offered are now Small group
https://www.travelweek.ca/news/tour-operators/taucks-leadership-transition-plan-takes-effect-october-2024/
Read this story written by Robin Tauck, it’s really nice
https://www.robintauck.com/robins-tauck-life-story/
British - Thanks for the info.
Robin Tauck was a guest on my first Tauck tour. Here's a couple of pictures of her.
Love these photos! Thanks, Sam!
Group size can vary widely. Our most recent tour had only 11 guests who showed up. It was a Classic tour.
Kudos to my fellow engineers. Myself, I emphasize the retired in retired engineer.
Ken - Is the recent trip that only had 11 guest the Singapore and Bali tour that you reviewed in early September?
This post is being done from the Star Alliance lounge in LAX. We depart for Rome via Istanbul on Turkish Airlines in 2.5 hours. This lounge is very nice. It has several different seating areas, lots and beverage choices, and a buffet of different food choices. The only ding is the dessert options were not existent. Cheesecake bites were provided, take it or leave it. The lounge is on the 6th floor of the Bradley International terminal. There is even an outdoor patio like seating section. Perhaps this is a slow time, but the lounge is no where near capacity at this time.
This is my first experience in this lounge.
Yep. Somebody said the trip had shown as fully booked at one point, but there were apparently a lot of cancellations including one at the last minute. The TD said the next departure only had 14 people. The rest of the year shows sold out. Can't explain why.
It was when we took that tour that we realized Tauck must sometimes show sold out when it really wasn’t . They originally cancelled our tour date and offered us an alternative date. Another Tauck regular had her date cancelled too…and yet they remained on the website saying full. This was of all rhings for 2020. They had to give us the $1000 difference in price to book our flights for the new date….and then of course all tours were cancelled.
Originally, the tour was very expensive, so I suspected it was that along with it being Indonesia and maybe people were a bit concerned about the destination, that it would be a failure. When I returned, I heavily promoted how much we enjoyed it here on the forum, maybe that helped it be a success. Debra led the tour.
I've been on a Tauck tour that was 'sold out' and only 9 people showed up. It was like a private tour!
I think "Sold Out" may actually represent more than its literal meaning, and may also mean no longer available for sale. I think Tauck starts with a theoretical max group size, and has commitments with hotels and other providers. As sales become more clear, based upon nearing departure date coupled with final payment activity, at times with some hotels Tauck can put back rooms, so the target group size was not hit, but a new size net of what was returned to vendors results in the trip being "Sold Out". Limited can also mean potentially available. I had a series of flight disasters for K & T causing me to need to cancel and reschedule, and a departure date a month later was Limited Availability. In that case someone at Tauck had to call all vendors for the trip, 18 in all I was told including hotels, air, etc.... to confirm space could be had for another 2 Tauck guests. It was not a fast process for that to take place.
Our TD told us 24 people were booked. Fires in Jasper scared them off, I guess.